Email is everywhere. It’s easy to send and to automate and lands right on your recipient’s phone or laptop. So it should be the perfect marketing tool, shouldn’t it? Wrong.
Well, partly wrong. Because for all of its advantages and its ease of use, email’s the medium that can quickly become tired and ignored. You can go from having an interested and engaged lead to being completely ghosted. If they’re not opening your emails, then you might as well not exist.
In fact, worse still, consider this: if you’ve ever felt annoyed clearing out your inbox of emails you don’t want to read, that’s how your leads and clients feel when they have to delete your email because they don’t really feel like reading it today. At that stage, they’ve moved from ambivalence to annoyance. Don’t worry, it happens to everybody. That’s why email open rates hover around 20-35%, rather than 70-90%.
The Direct Mail Advantage
But with well-timed and attention-grabbing letters, postcards, A3 folded newsletters, and greetings cards, you have a more dynamic combination of media formats available to you. You can get into your prospects’ minds wherever they are by varying the ways you communicate with them.
Done well, you’ll build deeper trust and credibility with them, will be seen as more relevant, and become more memorable. So when the time comes to for them to decide to buy, it will be more likely that the purchase will be from you.
When was the last time a business email you sent was printed out and put on a desk? Or got fastened to the freezer door with a magnet? Never, right?
Well, get their attention with a nice card or letter, and believe me, it will happen. When you call or write again, they’ll remember you and you’ll get decisions more quickly when they have your letter or card to hand.
Now, you’ll also get those who object to receiving mail. But there’s a benefit there too. They’re quick and easy to remove, and you’ll know they weren’t a good fit to waste your time chasing.
So, how do you do all this with Infusionsoft?
CFH Docmail: Scalable, Cost-Effective and Fully Automated
Our business is proud to partner with both Infusionsoft and CFH Docmail. Docmail is the perfect automated direct mail solution for Infusionsoft users in the UK, because it’s fully connected to Infusionsoft’s campaign builder via our integration, it’s excellent value for money and it’s scalable: whether sending one mailing or thousands of mailings at a time.
Using Docmail as your distribution service for direct mail helps you to engage with and acquire more customers than you would do using Infusionsoft and email alone.
At the same time, it helps you to systemise better follow-up processes to save you time, help you make more profit and reduce the hassle of the operations side of doing business.
With our Docmail integration, you can trigger the sending of letters, postcards, greetings cards or folded A3 newsletters directly from the Infusionsoft Campaign Builder to be printed and sent by CFH Docmail. It’s cost-effective, time-efficient and great for engagement.
Watch Allan Simmons describe how using Docmail as part of Infusionsoft campaigns increases engagement, turns the sales process into more of an ‘order taking’ one, and increases order values:
To see how automatically sending direct mail works with Infusionsoft, please watch the end-to-end demonstration video below:
Book a call to discuss your implementation
If this sounds interesting to you, to discuss this in the context of your own business please just click the button below to arrange a call: