Give me just 44 minutes of your time and I’ll show you how businesses like yours use 5 little known success habits that get their leads and customers to trust them, engage more and take revenue-generating action.
(I’ll even share 50 examples of inspired direct mail ideas that work like crazy.)
We’re living in an increasingly cluttered and confusing digital world, aren’t we? Barely 20% of emails get opened, and fewer still acted upon. Facebook’s algorithms make reaching your audience on that platform either exceptionally difficult to do for free, or prohibitively expensive to do via advertising.
Even the world’s so-called ‘digital marketing gurus’ are well-behind on engagement. The worst culprits are still seeing it as a ‘numbers game’, rather than an ‘engagement’ problem. So if you’re struggling with getting engagement with email and social media marketing, then you’re not alone, and nor is it your fault. It’s simply a frustrating consequence of the cluttered world that digital marketing has become. The over-supply of distracting alternatives for your leads’ and customers’ attention on email, Facebook and YouTube, has led to dramatically lower engagement and attention spans.
At one time or another, every business faces the “disengaged audience problem” that you’re facing with your own leads and customers. All the business owners using email marketing that I’ve worked with over the years said they had this problem too before they worked with me on using direct mail – as a supplement to email – to reverse that trend. Done simply and effectively, direct mail is a more targeted, less confusing and more cost-effective solution than you might otherwise assume.
The (almost unfair) advantage that direct mail gives you
For all of its advantages and its ease of use, email’s the medium that can quickly become tired and ignored. You can go from having an interested and engaged lead to being completely ghosted. If they’re not opening your emails, then you might as well not exist. In fact, worse still, consider this: if you’ve ever felt annoyed clearing out your inbox of emails you don’t feel like reading, that’s exactly how your leads and clients feel when they have to delete your email because they aren’t that interested in reading it right now.
Don’t worry, it happens to everybody.
That’s why email open rates hover around 20-35%, rather than 70-90%.
But with well-timed and attention-grabbing letters, postcards, A3 folded newsletters, and greetings cards, you have a more dynamic combination of media formats available to you. You can get into your prospects’ minds wherever they are by varying the ways you communicate with them.
Done well, you’ll build deeper trust and credibility with them, will be seen as more relevant, and become more memorable. So when the time comes to for them to decide to buy, it will be more likely that the purchase will be from you.
When was the last time a business email you sent was printed out and put on a desk? Or got fastened to the freezer door with a magnet?
Well, get their attention with a nice card or letter, and believe me, it will happen. When you call or write again, they’ll remember you and you’ll get decisions more quickly when they have your letter or card to hand.
Now, you’ll also get those who object to receiving mail. But there’s a benefit there too. They’re quick and easy to remove, and you’ll know they weren’t a good fit to waste your time chasing.
So, how do you do all this with Infusionsoft?
Sending letters and postcards using Infusionsoft and CFH Docmail is scalable, cost-effective and fully automated
Our business is proud to partner with both Infusionsoft and CFH Docmail. Docmail is the perfect automated direct mail solution for Infusionsoft users in the UK, because:
- it’s fully connected to Infusionsoft’s campaign builder (via our integration);
- it’s excellent value for money (in fact costs less than sending via Royal Mail) and;
- it’s scalable: you can send to one recipient or thousands of mailings at a time with no difference in unit cost.
Using Docmail as your distribution service for direct mail helps you to engage with and acquire more customers than you would do using Infusionsoft and email alone.
At the same time, it helps you to systemise better follow-up processes to save you time, help you make more profit and reduce the hassle of the operations side of doing business.
With our Docmail integration, you can trigger the sending of letters, postcards, greetings cards or folded A3 newsletters directly from the Infusionsoft Campaign Builder to be printed and sent by CFH Docmail. It’s cost-effective, time-efficient and great for engagement.
Watch Allan Simmons describe how using Docmail as part of Infusionsoft campaigns increases engagement, turns the sales process into more of an ‘order taking’ one, and increases order values:
To see how automatically sending direct mail works with Infusionsoft, please sign up for the free 14-day trial and mini-course below:
If this sounds interesting to you, to trial the integration with your own Infusionsoft or Keap Pro account, receive samples of what you can send with Docmail and get access to the mini-course that takes you from novice to pro with direct mail, just complete the form below.
- In 44 minutes’ time you’ll know what the 5 success habits are and have watched the full run-down of my favourite 50 direct mailings that get great results.
- Then, following the online step-by-step training, you’ll be watching your first automated direct mailing get sent out less than 1-2 hours later, perhaps using one of our swipe and deploy templates.
- We’ll also send four Docmail mailings to you at the address you provide below so you can (literally) get a feel for it yourself.
You won’t be asked for payment when starting your trial. During the 14-day trial, you’ll have full access to the Infusionsoft / Keap integration with Docmail and mini-course. Following the short course takes just a few hours to complete and you’ll learn how to go from mailing novice to pro, and perhaps most usefully get insights into great ways you can use direct mail to stand out and add value to your client and prospect relationships.
If you choose to continue using the service after 14 days – which we hope you will – the ongoing subscription cost is just £20/month, paid via direct debit, including the integration, access to support, and ongoing training materials and content.